Last week I was invited to attend a workshop as part of Icograda’s Design Week Brisbane.
The workshop focused on using design approaches to make urban areas outside the Central Business District more appealing to visitors and residents.
Workshop participants—including architecture, landscape, arts, and environmental graphics practitioners—used a fast-paced collaborative format to generate ideas for encouraging urban exploration.
Our groups goal was to get visitors here for a conference to move out of the CBD and South Bank and explore what we termed Brisbane’s ‘local villages’… areas such as West End, Paddington, Rosalie and Woolloongabba.
To achieve this we proposed communication triggers that the visitor would interact with as they journeyed into the city from the airport, at their hotel and at public transport stops. This simple and easily identifiable communication system would help visitors overcome the complexity of navigating an unfamiliar public transport system, enabling them to explore many of the the places locals frequent in outer city areas.