Designing the outer city

Last week I was invited to attend a workshop as part of Icograda’s Design Week Brisbane.

The workshop focused on using design approaches to make urban areas outside the Central Business District more appealing to visitors and residents.

Workshop participants—including architecture, landscape, arts, and environmental graphics practitioners—used a fast-paced collaborative format to generate ideas for encouraging urban exploration.

Our groups goal was to get visitors here for a conference to move out of the CBD and South Bank and explore what we termed  Brisbane’s ‘local villages’… areas such as West End, Paddington, Rosalie and Woolloongabba.

To achieve this we proposed communication triggers that the visitor would interact with as they journeyed  into the city from the airport, at their hotel and at public transport stops. This simple and easily identifiable communication system would help visitors overcome the complexity of navigating an unfamiliar public transport system, enabling them to explore many of the the places locals frequent in outer city areas.

More info at the SEGDUAP blogs.
Other participants included: Urban Art Projects, Lat27, Jack Bryce Urban DesignFrollop, Kuuki & Place Design.


  • Kristy says:

    Really cool idea John, great work. It would be nice for people visiting for a few days to be able to get out and explore Brisbane’s trendy and funky suburbs. I was thinking Bulimba may be a good one to add, although maybe it’s too far out of the city?

    ps. looking forward to seeing your stache for movember ;)

  • Meg Stewart says:

    Wow, what a great concept……this could be a great thing for Brisbane. Talk to you soon.

  • Jane Otto says:

    As always, John, thinking outside the box. I have to admit I don’t know Brisbane well, although I’ve lived on the gold coast for 19 years. I wish the place was easier to get around. Don’t even know where to get on the free bus. Too much signage is too much visual noise. All the best for 2011. Jane

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